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Influencia del marketing sensorial en la decisión de compra: un estudio cuantitativo en panaderías y pastelerías de Arica: nfluence of sensory marketing on purchase decision: a quantitative study in bakeries and pastry shops in Arica. JOA [Internet]. 2025 Dec. 25 [cited 2026 Mar. 2];(13):93-113. Available from: https://www.journalacademy.net/index.php/revista/article/view/295