No. 13 (2025): Julio-Diciembre 2025

View No. 13 (2025): Julio-Diciembre 2025

DOI: https://doi.org/10.47058/joa13

Published: 2025-12-25

Presentación

In the Age of AI and Management Science: A Rebirth of the Social Sciences

Jenny Martínez Crespo

2-5

Research Articles

Digital teaching competencies and university social responsibility: the impact of ICTS at the faculty of political science and international relation - Universidad Autónoma de Nuevo León

Luis Alberto Paz Perez, Xochitl Amalia Arango Morales, Felipe de Jesús García González

6-27
Adoption and perception of ChatGPT among academics as a pedagogical and research tool in higher education in Chile

Belén Valentina González-Hernández, Tomás Leandro Zapata-Soto, Francisco Tomás Santis-López, Nataly Andrea Guiñez-Cabrera

28-46
Possibilities and Limitations of Artificial Intelligence in the Development of Research in a Private University In 2024.

Vanessa Sabina Saenz Gandarillas, Oscar Rafael Guillen Valle

47-66
University Governance Models for Microcredentials: Regulatory and Institutional Challenges in Europe and Latin America

Eugenia Edith Diaz

67-92
Influence of sensory marketing on purchase decision: aquantitative study in bakeries and pastry shops in Arica

Victor Antonio Gatica Inostroza, Katia Belén Magaña Aguilar, Mario Alonso Flores Loredo, Daniel Viera Castillo

93-113
Citizenship and Creativity: Strengthening the Common

Catya Ximena Torres Cordero, María Augusta Santillán, Betty Margarita Guarderas, Dennis Guananga

114-141
Citizenship and creativity: strengthening the common

Enrique Morales Mery, David Álvarez Maldonado

142-178
Digital Maturity Factors of SMEs in Nuevo León, México That Influence Their Competitiveness

Jesús Mario Garza Guevara

179-209
Donald Trump’s Public Diplomacy in X: A Framing and Narratives Analysis on Social Media

Miros Haime Medellín Rentería, Rodolfo Barrientos, Oswaldo Leyva Cordero

210-238
Artificial Intelligence and Its Role in the Digital Transformation of the Financial Sector: Systematic Review.

Ángel Velázquez Rey

239-267
Sustainable Food Consumption Factors: the Case of Organic Foods

Paula Rodríguez-Correa, Lucia Palacios-Moya, Jhon Hanner Muñoz, Alexandra Muñoz Medina

268-295
Institutional program for teaching initiation scholarships: impacts as public policy on the initial training of future teachers at a brazilian community university

Dra. Dirleia Sarmento , Dr. Guilherme Mendes Tomaz dos Santos , Dra. Hildegard Susana Jung, Dra. Isabel Cristina da Silva Azeredo

296-316